The firm needed to seize a better way to communicate the breath and value of its properties to its clients. They required social media marketing with a whole new level of digital experience. They also wanted to seek brand communication and digital experience for key audiences as an extension of the brand identity with a design focused on portraying their forward thinking vision and capturing the company’s innovative and socially responsible nature.
To reach these visions, Cuero needed to refine their market position to differentiate themselves from their competitors.